Have you witnessed a strong and powerful mascot in the agriculture sector? We neither, that’s why it is one of a kind. Crystal wished to promote its product Bango in the Soyabean Herbicide market and get Bango reach every house through different mediums.
Recharge planned a complete 360-degree campaign for the same which started with the mega product launch in 3 cities across India. With a celebrated entry in the market, the campaign was then followed by Roadshows that covered around 2000+ villages connecting to more than 1 lakh farmers all around.
Bango still has a heroic image thanks to its mascot that is to be seen via OOH and various branding allover.