Ignited The Feeling of Competition With Drive To Win

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To Market Mileage Efficiency

The relation between Eicher & Recharge goes back to many years now. Eicher’s continuous approach in improving its products and services meets up with Recharge’s never-ending ideas to deliver power pack outputs every now & then.

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Experiencing The Expansion

Eicher wanted to promote its product "Eicher Pro 6025T". The campaign that was designed was meant to market its mileage efficiency, and that’s how Drive to Win came into action. With different engagement plans, team Recharge was able to setup an image amongst the TG that their one major concern has now been worked upon by Eicher.

Drive to win was a campaign by Recharge that has been a helping hand for Eicher to improve its brand retention and reinforce brand loyalty. As a result, the total of 1500+ drivers connected throughout the campaign across 6 states

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