Apollo needs no introduction. Apollo, the trusted name in the business of manufacture and sale of tyres wanted to push the sales and build a strong position of the brand but not directly. Apollo had their focus on establishing an emotional connect rather than just selling the product.
We started with the same objective and have designed a campaign called “Eye Checkup: We care for those who care for others”, that marketed the brand indirectly. The campaign was all about Apollo taking care of those who drive. This included various eye checkups for clear vision & eye problems etc. to ensure every drive is a safe drive.
Our out-of-the-box astounding approach with dealer engagement activity, roadshow, product demo, AV display, data collection app made up for a big support in this campaign. We successfully extended their motive to change the mindset of the TG as Apollo care for those who are associated with the brand either directly or indirectly.