A Family Campaign, For Family Brand

Right Product Needs Right Campaign

Having already established themselves as a leading automobile provider, Maruti Suzuki was looking for an advertising company that could not only connect with their story but also communicates it effectively while creating the right brand positioning through an effective campaign.

From Involved To Evolved

We came to put forward their thinking & commitment through time to time plans for Arena & Nexa. The real challenge was to meet up with the tastes and demands of an evolving generation and involve the family in the campaign because in India, buying a car is not an individual’s decision but, it’s family planning.

So, we go beyond the traditional boundaries to give an approach to a campaign that would be family-oriented & Winter Carnival (a kind of family fair) was one of the events that we created for them.